You may have heard about the Day of the Dead, when Mexicans remember their dearly departed. What you may not know is that this view of death as part of life permeates their (our) lives. You may know that we eat sugar skulls with our names on the forehead around those days, but I’ll tell you a story that will leave you speechless.

A young Mexican football fan saw the Mexico 1986 World Cup when he was a kid, and idolised Maradona. He cheered for his local team, UANL Tigres, and his dream was to see his team play in his idol’s country, Argentina. Fast forward to 2005. UANL Tigres goes through to the group stages of the Copa Libertadores, and is placed in the same group as Banfield from Argentina. This fan (who is now in his twenties) is very happy and buys his ticket to go with the supporters group all the way there. However, he dies in a car accident the week before. No matter, his friends say. They do all the paperwork and bring the urn with his ashes all the way to Buenos Aires. The team goes to the field with a big sign in his honour, and they duly win 3-0. His friends sing and jump with his urn in their hands. Why? Because “that’s what he wanted”.

No wonder they sell caskets with the seal of your favourite team in Mexico…