- Empowering fans as ambassadors. @jokerithc #MCmedia30 ->
- Amer Sports talking about customer engagement. @FinnMikko #MCmedia30 ->
- It's not the strongest nor the smartest that survives, but the most adaptable to change. @FinnMikko #MCmedia30 ->
- Amer Sports was a very product-driven organization. It all changed with the @SalomonSports purchase. @FinnMikko #MCmedia30 ->
- The Amer Sports business changed with digitalization: where people shop. @FinnMikko #MCmedia30 ->
- .@salomonsports Freestyle TV reaches 5 million people. @FinnMikko #MCmedia30 ->
- All Amer Sports brands going to eCommerce. @FinnMikko #MCmedia30 ->
- Moments of truth: inspire, find, learn, buy, connect, buy, engage. Amer Sports @FinnMikko #MCmedia30 ->
- Clear and defined roles in the organization: brand, country, group. @FinnMikko #MCmedia30 ->
- Targeted, real-time and personalised engagement. You need tools for that. @FinnMikko #MCmedia30 ->
- Bring your IT along for the change. @FinnMikko #MCmedia30 ->
- Amer Sports in Russia: they didn't have sports retailers, now megastores. @FinnMikko #MCmedia30 ->
- Russia has over 30 cities with over 500,000 people. @FinnMikko #MCmedia30 ->
- Adidas much bigger than Nike in Russia. @FinnMikko #MCmedia30 ->
- In the next 5 years Russia is hosting most major sports events. @FinnMikko #MCmedia30 ->
- Over 70 million Russians online, largest penetration in Europe. @FinnMikko #MCmedia30 ->
- Local Russian digital services critical. @FinnMikko #MCmedia30 ->
- Win the customer at the store, in the web and on the field. @FinnMikko #MCmedia30 ->
- Cultural considerations also very important. @FinnMikko #MCmedia30 ->
- Decided to focus investments in those moments of truth: stores, online, field. Put your money where your mouth is. #MCmedia30 ->
- You're not selling a product but an experience. #MCmedia30 ->
- Services: understand as much as possible from your customer. @FinnMikko #MCmedia30 ->
- Russians like Finns. It's not a bad thing to be a Finn in Russia. @FinnMikko #MCmedia30 ->
- .@HirvonenAki closing #MCmedia30: follow strategy, know your customers, allocate resources, get done, content is king, test & measure. ->
- For more information about #MCmedia30, go to http://t.co/wGGNAbe2Tp @MktgClinic ->
- Finland in World War II – In Focus – The Atlantic http://t.co/YfXmcnwbtv ->
- Después de dar parte de un seminario por hora y media hoy agradezco que en TECMUN aprendí a hablar en público. ->
- Coming on the heels of ship my pants: Big Gas Savings http://t.co/OuuSf516Gf @kmart ->
- México, tierra de ‘startups’ http://t.co/2McBvCYkd9 cc @cesarsalazar ->
- The Economist explains: How does copyright work in space? | The Economist http://t.co/YZnaApUNLz ->
- Qué partidazo. Hasta da gusto desvelarse tantito. ->
- My Finnish tweeps were up in arms over Checo Pérez. Sometimes I am glad I don't know much of F1. ->