Answering Ohio

It is said that Hillary Clinton won Ohio due to her opposition to NAFTA (an initiative that her husband put into force, by the way).  I understand that Ohio has lost quite a few jobs during the last 15 years, but renegotiating free trade is not a solution.

The American consumer on one hand loves low prices, which needless to say are helped by free trade.  On the other side, however, the same person, now as American voter is afraid of the state of the American economy, and would like to protect it as much as possible.

The problem is, however, that the Ohio voter is between a rock and a hard place for one reason: if the United States shuts the door to free trade, many of those employed producing goods for the American market abroad will lose their jobs, and I wouldn't be surprised if they would try to migrate to find a better life.

Therefore, the question is the following: free trade or immigration?

State of fear

I was pretty surprised by the amount of fear I could see in the American media.   I understand the shock caused by the unfortunate events of September 11th, 2001, but I think this doesn't only have to do with that.

The messages you hear in TV, in the news and in the street talk about fear: fear of terrorism, yes, but also of immigration, poverty, bad health, poor eductaion, peak oil, etc.  I find it sad that such an entrepreneurial people can be held back by thinly veiled propaganda of fear.  Awareness is extremely important, but frightening your audience won't take you anywhere.

Service culture

I've talked earlier about the difference between the quality of service in Europe and other places around the world.  I'm happy to report that in the U.S. the service level is in general much better than what we're used in Europe. The downside, of course, if that you need to be aware about how much you should be tipping, which is an arcane art I have pretty much forgotten.

Recommended book: Pattern Recognition

William Gibson, the same author of the classic Neuromancer, wrote this book around the time of the unfortunate events of September, 2001.  Even though it is classified as science fiction, funnily enough I would think of it more as contemporary fiction since its plot contains events that could be happening currently.

There's not that many novels that would star marketers, so that makes it interesting already 😉