This BusinessWeek article on Mexican microlending and a newspaper note I bumped into detailing the growth of luxury brands in Mexico made me wonder on whether it is ethically sound to sell high-ticket products to a consumer if said person can't afford it.
On one side you have the free will of your customer, on the other the fact that you may knowingly sell them something that will cause them more trouble than enjoyment. I'm all for giving all the necessary information to the consumer, but he/she has to take their decisions independently.
Following a story doing the rounds in Slashdot, I found this article that details the American propaganda machine in Iraq and Afghanistan. Wheareas I definitely understand the rationale for the Americans to give their version of events, it makes me rather uneasy that they do so posing as a neutral party, thereby undermining their own credibility.
If you're a brand, that's something you should never do as audiences hate discovering they are being cheated, even if your brand is called USA.
My still not that long career has taken me from very different roles. As an engineer, started in a technical area around content management, then moved to product/project management, followed by sales support for different (but related) businesses and now, starting on the 1st of January, will be doing e-marketing for specific services.
Since the area itself is so new, there is a lot to learn, but the reason that drove me to take this position is simply that this is where marketing is moving.
One of the best ad campaigns I’ve seen in a long time. The Spanish inferiority/superiority complex is addressed head-on here by a sports apparel company.
It has been a long time since I have been so enthusiastic about a gadget as it is currently the case with the Wii. Bought it yesterday and have to say that the overall off & online experience is very well thought through.
Technology specs are nothing if you don't deliver your promise.
