Tag Archives: social media

in english

Weekly tweets from 2012-10-22 to 2012-10-28

in english

Weekly tweets from 2012-10-22 to 2012-10-28

in english

Weekly tweets from 2012-10-15 to 2012-10-21

  • Listening to @leebryant of Dachis Group at WeeGee talking about social business. ->
  • Si te interesa estudiar un doctorado en Finlandia checa esta convocatoria: http://t.co/hnwrLfeN ->
  • Suomen kassavirta Meksikosta http://t.co/pHfdvi85 Haluatko myydä tuoteesi suuressa markkinassa? ->
  • Sweden tied Germany 4-4 away, Finland couldn't beat Georgia at home. And they wonder why I'm raising #babychiva to root for Mex in football? ->
  • Book an hour 50 minutes and watch this about the forgotten (in Europe ignored) War of 1812 http://t.co/uHcGnIWv via @youtube ->
  • Carlos Slim en @elpais: http://t.co/A6JrCSKN i hear they also interviewed him for the FT today. ->
  • Google translate doesn't make justice to this editorial of the Southern European crisis as seen from Latin America http://t.co/wqtPkBpA ->
  • http://t.co/0ZJVOgPd ->
  • En Finlandia en la iglesia luterana las mujeres pueden oficiar misa. No tengo ningún problema con eso pero no sé qué palabra usar (continúa) ->
  • En español "sacerdotisa" suena a la antigua Grecia, "madre" a grosería. ¿Ideas? En finlandés la palabra es neutra y no tienen ese problema. ->
  • That Barça away uniform is a crime, and so is also the state of their defense, even if the last two goals have been beautiful. ->
  • Netflix as a service is scaringly good. Start watching something on the iPad, continue on the mobile, finish on TV with Xbox. Firefly FTW! ->
  • Netflix just opened in Finland a couple of days ago. Pity the content library is not that awesome (yet). Get me Plaza Sésamo & CBeebies =) . ->
in english

Weekly tweets from 2012-10-01 to 2012-10-07

en español, in english

Massification of social media

1 Comment

I was definitely surprised by the way social media has been taken up by the Mexican mainstream given that we don’t have a great history of technology adoption ahead of the curve.

I mean, when local medical creams and condoms advertise their YouTube channels in their TV ads and even city bus lines promote their Twitter accounts you know it’s definitely been picked up by the public.

in english, suomeksi

N2 Social Media Hub 3: Social media measurement

I attended #n2hub last week and was originally planning to post my notes, but noticed the full presentations are now available online for your viewing pleasure. Enjoy:

Jari Jaanto: Sosiaalisen median mittaaminen

Sosiaalisen median mittaaminen

Social Media and Measurement at Nokia

in english

Reactions to SIME Helsinki 2010

1 Comment

One of the best aspects of attending industry events is the opportunity to exchange points of view with other participants.  This was brought home during the last panel I watched at SIME, where some of us in the audience didn’t necessarily agree with the panelists in one small point.

Don’t get me wrong: great creative is fundamental to a well-run campaign.  However, as a former sales guy I’m a little tired of the intense focus we have as marketeers on the creative and winning awards. Cannes Lions are a beautiful thing and definitely don’t do you any harm as a brand or an agency, but when evaluating a marketing activity I’m more interested in understanding four aspects:

  • Will the activity live after the first or second  push (is it built to live, or built to die?), or are we just thinking about separate, ephemeral campaigns?
  • Are we measuring impact, and what were the results? Are we focused enough on ROI instead of bells and whistles?
  • Are we prepared to engage with our audiences once they come across this?
  • How is this communication adding value to our audience? Why should they care other than because it’s really cool?

As mentioned, I was not the only attendee thinking about these topics after hearing the panel, and we had an interesting chat later on.  Funnily enough I found a very relevant presentation of his on this topic below:

Forget Advertising – Get Real