One of my colleagues posted online the model we’ve been using for planning our digital marketing. If you are involved in this kind of activities and don’t know where to start, it is an excellent tool.
All of this of course relates to spreading the word, participating in & enabling conversations. That’s one of the reasons why I love my job. We are building the future one day at a time.
You may have noticed that the rate of new posts in this blog has slowed down a little. Most of it is simply due to the fact that I’m spending a hell of a lot of time working these days (a common joke with my buddy Phil is that we see more of each other during the week than of our wives), so I don’t have that much time to share certain things as when I was studying my masters.
Furthermore, most of the impulses and insights that I have nowadays are related to work, and as you may have noticed I don’t feel comfortable blogging about it externally unless its public, live and water under the bridge (a not-so-uncommon problem). For that reason I have started a Nokia internal blog where I post my thoughts on services, devices, marketing and industry shifts as I see them happening. If you also work for the company and would like to read it, tell me and I’ll send you the link).
This doesn’t mean that this blog will whither and die (on the contrary, I plan to give it more attention now that it has finally moved to its own server and I was able to clean all 800-plus entries), but that I’m still trying to evaluate what focus to give it. Let’s see what it brings, and hope you want to continue reading.
My work, of which I usually don’t talk about in this blog, can sometimes be great, sometimes frustrating but in the end one of the things that makes it worthwhile is the people.
To have an idea, you can check some of their public blogs:
So, as you know, we recently launched certain new products and services at an event in Barcelona (that I didn't attend this year). I've been following the reactions to this in social media for a while, and of course am a heavy user of our own services.
Now imagine my pleasure when I check Mexico City in Ovi and I find this:
I knew that we had 3D landmarks, but seeing so many in Mexico City (especially the Angel of Independence) just brought a huge grin to my face. Especially since I'm so far away from there, and won't go back this Christmas.
I was reading this article in Helsingin Sanomat, and was quite amazed by the following passage:
The Sokos Hotel in Pasila has 12 cleaners, only one of whom is a native-born Finn.
“It is surprising”, Thors says.
Aila Forsström of the cleaning company Sol, says that 80 per cent of the 550 cleaners employed in her district have foreign backgrounds.
The cleaners include engineers, PhDs, , kindergarten teachers,
bookeepers, teachers, dental nurses, interpreters, and one ballerina.
Just think about the amount of untapped potential in that list.
Reminded me of this study by the Ministry of Labour, where they discuss the adaptation of Finnish society to the presence of immigrants here. I read it on my last holiday and left me a little uneasy. Furthermore, the situation won't improve with the current economic downturn.
Mexican immigration in the US is not limited anymore to the border states. More and more often, Mexicans are to be found in areas of the country they weren’t before. NY, which has had for long a Puerto Rican and Dominican Hispanic community, has received for the past 10 years or so an influx of people specifically from the state of Puebla in central Mexico. They are as inconspicuous in the city as any other immigrant community.
Some joke about Puebla York (instead of Nueva York, as it is called in Spanish). I was glad to have found a decent taquería in a recent business trip (as long as you’re willing to go for some pastor or lengua).
No “Chipotle Mexican Grill” for me.
My dear readers may have noticed that this blog has been rather quiet during the past month. The reason for it has been extremely simple: very hard work going on, which leaves very little time for many other things after taking into consideration the need to also spend quality family time.
This doesn't mean that your humble writer has not had stuff in his mind to write here, as you will soon see…
The BBC has a hilarious list of office jargon used at workplaces around the world. Any of the regular readers of now-jailed Martin Lukes will definitely appreciate it.
Pangea Day is a global event taking place tomorrow, May 10th, that aims to bring the world together through film, with the idea that if you could tell something to the world, what would it be? More about it here.
If you are watching Pangea Day and would like to share your experience, this would be a place to start.
My still not that long career has taken me from very different roles. As an engineer, started in a technical area around content management, then moved to product/project management, followed by sales support for different (but related) businesses and now, starting on the 1st of January, will be doing e-marketing for specific services.
Since the area itself is so new, there is a lot to learn, but the reason that drove me to take this position is simply that this is where marketing is moving.
Any hints?
